authority through content

Christian Ray Flores here.

Sending you this before it goes public.

I don’t think I’ll ever get used to what actually holds brilliant people back from becoming known.

It’s creating content. Just turning on the camera and saying something worth hearing.

The most valuable work we do at Xponential is helping leaders create content that shines.

This video breaks down two frameworks we coach — and that I use every week for my own content. One is a creative process anyone can learn no matter how busy. The second is a framework to develop the most sticky, and distinct ideas so you become uniquely positioned in your space.

I’m not exaggerating when I say this: if you learn and practice these two frameworks, you’ll be unrecognizable as a communicator in a few months.

Watch it, and let me know what hits.