Christian Ray Flores here, looking out the window at some ominous clouds bringing a storm to Austin, TX
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build a personal brand before christmas
I’m pulling a small group of pros into a focused, 2-hour workshop called The Passion to Profit Lab.
We’ll take what you already know — the expertise you’ve earned the hard way — and turn it into the foundation of a personal brand that attracts clients and creates new income… without torching the career you’ve already built.
We’ll build in real time.
No theory. No fluff.
You walk out with clarity, structure, and momentum — all before Christmas shows up and steals everyone’s attention.
If you want in, here are the details
how passion drives profit
Passion is massively underrated. We live in a hyper-pragmatic culture and rarely notice how it drains us. The cost of “being practical” is subtle: a slow erosion of energy, creativity, and courage.
Passion isn’t reckless — it’s fuel. It’s what keeps you moving when logic says stop. Mute your passion and you mute your potential. Follow it and doors appear that didn’t exist before.
When I wrote The Little Book of Big Reasons to Love America, it was pure passion. As an immigrant, I wanted to create an optimistic book about America at a time when pessimism was peaking. So I wrote at 5AM for nine straight months.
Since then, I’ve been on dozens of podcasts, spoken on stages, and just handed a copy of the book to the governor of Texas.
Passion is a whisper from your deepest self pointing toward the work you’re meant to do for others. Most people ignore it. Don’t.
Three ways passion drives profit:
Passion sharpens differentiation. When you care deeply, your voice, product, or mission stops sounding generic — and that creates demand.
Passion builds endurance. You’ll outwork and outlast competitors who are only in it for efficiency or convenience.
Passion attracts believers. People don’t buy information; they buy conviction. Your passion gives them a reason to follow, share, and invest.
