How Amy Lacey Turned Struggles Into a Millions
What Happens When Faith, Resilience, and Coaching Align
What if your deepest struggles became the launchpad for your greatest impact?
My friend Amy Lacey is the embodied answer to that question.
Amy lights up any room, screen, or conversation with her authenticity, faith, and genuine love for people. Her story is one of bold faith, personal reinvention, and perseverance. Diagnosed with lupus—a battle rooted in unaddressed trauma—Amy had every reason to give up. Instead, she chose to rewrite her story.
And what a story it is:
• A Breaking Point: Facing $269,000 in debt, Amy hit rock bottom, praying for clarity and direction.
• A Dream and a Spark: A vivid dream led her to share a customer’s story, igniting a viral moment that changed her life.
• Explosive Growth: By the end of 2018, Cali Flower Foods—a company born from her healing journey—reached $21 million in sales.
• Staying True: Even after selling the company in an eight-figure deal, Amy remained steadfast in her faith, standing firm despite pushback from investors.
A New Exciting Chapter: BE ME (Beyond Medicine), is helping others harness the power of food as medicine. Explore it here: Soursop Nutrition.
The soursop fruit (Annona muricata) has been used for centuries by Amazonian native tribes for its powerful medicinal properties. Every part of the plant has played a role in traditional remedies, from its fruit and leaves to its bark and seeds. Known for its antimicrobial, anti-inflammatory, and calming effects, it was a trusted solution for infections, digestive issues, and stress relief. Amy Lacey is leading the way once again through SourSop Nutrition - Superfruit Health Supplements.
Amy’s journey is packed with lessons on the power of faith, the necessity of authentic storytelling, and how coaching can unlock your potential. Her ability to turn adversity into opportunity is a masterclass in resilience and vision.
This conversation with Amy will inspire you to reframe your challenges—and remind you that the best breakthroughs often come after the hardest battles.
Two exclusive opportunities for my subscribers:
1. A Special Gift from Amy: Use the code HEADSPACE20 at Soursop Nutrition for 20% off any supplement.
2. Join My Live Webinar: Tap into the power of reframing your story from struggles to victory on December 18th at Noon CST. Claim your spot here.
My conversation with Amy and reflect on this simple question: How can the obstacles of 2024 be reframed for a breakthrough in 2025? I hope you enjoy my conversation with Amy—let me know what stands out to you.
If you’re like me and listen on the go, you can listen to the conversation on Spotify here. You can also subscribe to the Spotify podcast here.
Guest Podcast Highlight:
If you or your spouse travel often for work, my guest spot on Rhoda Bangerter’s podcast, Holding the Fort Abroad, is for you. We discuss the dynamics of families navigating distance and how to stay connected through intentional choices. Listen here.
What I’m Reading:
I'm still savoring Mastery by Robert Greene. It’s a brilliant dive into what it takes to achieve true mastery. As a performance coach, I can easily distinguish those seeking a shortcut from those striving to master life in all its nuances. The latter are the ones I work with.
What I’m Watching:
Landman on Paramount Plus is another masterpiece by Taylor Sheridan. Billy Bob Thornton, Demi Moore, and John Hamm shine. Sheridan knows how to tell a story. I highly recommend it.
Let me know what inspired you this week!