Christian Ray Flores here —
I write the XE (Xponential Edge) twice a week. Sunday is free, Wednesday is for paid subscribers. Choose the paid version and you’ll get deeper dives, private chats, VIP invites — and my gratitude for supporting the work.
opportunities & must watch
From Struggles to Strength: Turning Adversity into Your Competitive Advantage - A 90-minute step-by-step, hands-on online workshop in a limited group. - $97.
Oct 8th Noon CST- spots are very limited. Claim yours here. If we run out of spots - reach out to me directly.
NEW POD - My time management hacks you won’t want to miss.
publish or vanish
Have you heard of MrBeast? He’s the highest-earning YouTuber and is widely estimated at ~$1 billion net worth, which is nearly double Tom Cruise’s ~$600 million.
Back in October 2015, he filmed a short video in his bedroom and scheduled it to publish 10 years later. It went live yesterday (Oct 4, 2025). In it, he hopes he’ll reach 1 million subscribers in a decade. Reality check: he now sits at ~443–445 million subscribers. Watch it if you feel insecure about publishing; then ask yourself what’s really stopping you from sharing your wisdom.
There’s a moment every expert faces:
The quiet but terrifying leap from knowing things to publishing them.
It sounds simple: share what you know, attract opportunities, grow your impact.
But that’s not how most stories go.
Most never start.
They tell themselves they’re not ready, not unique, or too busy.
And the few who do start? Most stop before momentum arrives.
Hard truth: most creators quit early. Only about 1 in 3 podcasts ever reach 10 episodes, and nearly half stop at 3 or fewer.
Publishing exposes you. It also refines you. I’m mildly nervous with every newsletter and podcast I publish. I also get an instant feedback loop on why my voice matters and how to sharpen it to help more people.
It’s the forge where clarity, confidence, and connection are built.
Those who keep showing up—week after week—don’t just get clients.
They become trusted voices, category leaders, and, in time, movements.
That’s the power of a personal brand that compounds. Every post, email, podcast, and short becomes an asset working for you while you sleep.
If you’re still reading and this resonates, start now. Here’s the simplest way:
If you write, start a newsletter. Share expertise and opinion weekly. Create in public. Let your mom and two friends be your first fans.
If you talk on camera, start with shorts. It’s the fastest way to learn the basics and build confidence.
Coming Wednesday
For my paid subscribers. We’ll break down:
How to publish with consistency that compounds
The hidden psychology of sticking around
Turning ideas into an effortless content flow
Access to two brand-new GPTs that coach you through writing and publishing a newsletter or a short, end to end, whether you’re brand-new or seasoned
Workshop: Live Newsletter + Short Creation
Mid-October, I’ll help a handful of you write your newsletter or short script live during a 90-minute workshop.
I’ll share exact details on Wednesday. For now, two ways to raise your hand:
Secure your seat now for $97. If the time doesn’t work, we’ll reimburse you.
Want first dibs? Reply to this email with “Interested” to be added to the waitlist.