steal from homer

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I saw the new Odyssey film last week. Nolan, the best actors alive, the full spectacle. Despite the many critiques, inevitable for such an epic story that has shaped our civilization - it’s stunning. Go see it.

I left the theater thinking - why does this story stick?

The biggest movie of the year is built on a poem written 2,700 years ago.

Sit with that.

Nobody can tell you what the next five years hold — and the story the whole world lines up to see is older than Rome.

It’s the most durable story brand in human history outside of the Bible.

So I went and pulled out three key lessons you can deploy in your storytelling — articles, speeches, video content — that will make you instantly more masterful as a communicator. So if you’re going to steal from anyone - steal from Homer.

That’s this week’s episode. Three storytelling laws. The third is the most valuable.

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