take your gift seriously

Christian Ray Flores here, looking out the window at some ominous clouds bringing a storm to Austin, TX

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cool stuff coming up

I’ve been hinting at something new for a while, and it’s finally ready to see daylight. I’m opening Passion to Profit Lab— a 2-hour online workshop where we take your real expertise and shape it into a clear personal brand concept and a business model you can start using immediately. If you’ve felt that nudge to do something with what you know, this is the thing. I’ll release everything soon, but if you want the details a day before everyone else, reply INTERESTED and I’ll send them to you early.

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take your gift seriously

Most of us — myself included — struggle with this:

Our own abilities are so familiar to us that they stop feeling valuable or extraordinary.

We mistake ease for insignificance.

Inside the Xponential Tribe, we’ve been watching this unfold in real time.

Today I want to share one of the wildest plot twists yet — and the three habits that made it possible.

Let me tell you about Victoria.

Victoria is an expert educator.

Not the “took a weekend seminar” kind.

The real deal — the kind who can take a child who’s behind in reading and lift them three levels in three months.

She’s scary good.

But when she joined Xponential, she carried the classic expert fear:

“What if the education establishment doesn’t like the way I do things?”

Which is really just another way of saying:

“I’m great at this… but also please don’t look at me.”

So we started building her personal brand.

Clients started coming.

Her confidence started catching up to her competence.

And then something shifted — in that quiet way breakthroughs often begin:

She stopped waiting for permission.

Victoria has loved the San Francisco Giants since she was a kid.

One day she discovered they run a massive summer reading program.

And instead of overthinking it for six months, she did something new:

She reached out.

Now?

They’re offering her a contract.

With her childhood team.

Doing the work she once worried wouldn’t “fit” anywhere.

A few months ago she wouldn’t have dared imagine this.

Today she’s living the kind of professional plot twist most people only daydream about.

And all of it came back to one decision:

Take your expertise seriously enough to build a brand around it.

With a front-row seat to her journey, I know exactly what created that momentum.

And you can use the same habits to create your own — often within weeks.