why AI users are splitting into two groups: commodified and unstoppable

Christian Ray here, with an afterglow of attending a friend’s wedding ( love is all you need) and seeing another launch the website for her new program.

launching the ReadStrong program

Victoria Moos is a client and wonderful human being. She has the magic touch, the superpower of helping children go up 3 reading levels in 3 months.

I’ve seen her do some deep work and emerge with the ReadStrong program and personal brand that is compelling, clear and fresh.

If you have children struggling with their reading, Victoria believes they just haven’t been taught correctly.

Here’s a link to the website - check it out and reach out to Victoria, mention the word Xponential as the secret handshake and you’ll get extra VIP treatment she can explain to you in person.

What blows my mind?

She was all in on Xponential from day one and that gave her a presence, creativity that landed her the role of official reading coach for the incredible children’s program of the San Francisco Giants team. How’s that for quantum leap?

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why AI users are splitting into two groups: commodified and unstoppable

You’ve stopped thinking. You just haven’t noticed yet.

Every time you outsource a thought to AI, you’re not getting smarter—you’re getting average.

AI creates from the median of everything ever made. So every time you use it to think for you, you’re training yourself toward mediocrity.

ChatGPT hit 100 million users in 2 months—42x faster than the internet. That’s hundreds of millions of people simultaneously learning not to think deeply, not to struggle creatively, not to push past the obvious.

Your brain is a muscle. Right now it’s doing the intellectual equivalent of doomscrolling on the couch.

But here’s the plot twist:

The same force eroding your mind can also unleash it.

The difference isn’t the tool—it’s whether you use AI as a thinking replacement or an execution engine.

Most people have it backwards. They outsource the hard stuff (strategy, ideas, original thinking) and keep the grunt work for themselves.

Winners flip it: Keep the thinking. Outsource everything else.

Here’s what it looks like:

The Average Path:

“ChatGPT, write my newsletter about leadership.”

You get fast output that sounds exactly like the other 47 thought leadership posts in your feed. You know the ones—they all start with “Let’s talk about...” and end with “What do you think? 👇”

The Unstoppable Path:

You think: What do I see that everyone else is missing?

You craft the insight. AI handles the design, analysis, editing, visuals.

Same tools. One person brought something irreplaceable. The other didn’t.

Real numbers: In the last 3 months, I traced $70K directly to this shift.

Not AI doing my thinking. AI executing it.

This will easily 5x within the next year.

Here’s why the barriers collapsed:

- Design? AI creates it instantly—if you have the right ideas

- Number crunching? AI handles it—if you understand core concepts

- Copy editing? Lightning fast—if you’ve mastered communication

- Visuals? Effortless—if you have an actual vision

See the pattern? Every barrier gone—but only if you bring what AI can’t: your unique expertise, your insight, your hard-won understanding.

Without that? AI doesn’t amplify you. It just makes you mediocre faster.

Here’s what nobody’s saying:

If you outsource your thinking, you’re not just becoming average. You’re becoming a commodity.

Why would anyone pay for your AI-generated “5 Leadership Lessons” when they can ask ChatGPT themselves?

But if you do the deep work—the “I’ve lived this for 10 years and here’s what nobody sees” thinking—and use AI to execute that vision at superhuman speed?

Different universe entirely.

This is the work we do at Xponential.

We don’t teach you to use AI better. We coach you to become the kind of thinker AI can’t replace—then show you how to use it to share your expertise with the world at scale.

High-performance thinking. Creative mastery. Built to win in the AI future.

This week I’m accepting one application to join my Core cohort. Nine weeks. You leave with a business model, brand concept, and content strategy that puts you on the unstoppable path.

If that’s you, reply with the word CORE.

Two paths. Same tools. Wildly different outcomes.

The bottleneck isn’t execution anymore. It’s: Do you have something unique to say, and have you gone deep enough to say it well?

If yes: unstoppable.

If no: all the AI in the world just makes you a faster commodity.

The question is: Are you the thinker or the commodity?

One leads to blending in at scale.

The other leads to $70K in three months that compounds from there.

I want you on the unstoppable path.