You’re Not Stuck — You’re Unfocused

Christian Ray Flores here —

The XE Newsletter is for experts and leaders building personal brands and productizing their expertise.

I send it twice a week:

Sunday is free.

Wednesday is for paid subscribers — with private chat access, monthly live deep dives, and our team’s gratitude.

Wednesday Deep Dive: You’re Not Stuck — You’re Unfocused

What laser is to light, focus is to success.

A laser can hit a bug in a field (actually a new tech they’re deploying), bring a drone down from the sky, perform surgery, or etch intricate designs into leather.

Dissipated light shines and illuminates, but lacks the power of a laser.

Most people live like flashlights or fireworks — impressive bursts of energy with little direction. But the ones who break through? They become lasers.

You’re not ready to have an impact, stand out, or be known and trusted in a field — until you decide to laser focus.

In fact, all of your strategic and tactical moves are useless unless they are downstream from focus.

The timelines of goals collapse once you create a singular focal point for your efforts.

But that kind of focus is also terrifying — because you lose the ability to hide.

No more excuses. No rationalizations. No deflections.

And that’s exactly why it’s powerful.

You’re not stuck. You’re unfocused — on purpose.

Unconsciously, you’d prefer not to own the outcomes of your life. You’d rather play it safe, because hiding feels easier than committing to something so deeply tied to your identity.

But it’s also torturous — because it clashes with your own knowledge of your giftedness, your value, and your calling to something beyond the safe zone.

In the Xponential coaching community, the most emotionally taxing — and most transformative — work is finding focus.

When we do, lives stop being flashlights or fireworks.

They become lasers.

If you’re a paid subscriber, here are 5 brutally honest questions you need to answer and experience a massive shift in your journey.

If you’re not yet a paid subscriber, now’s a good time to upgrade. Your future self will thank you.

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