Xponential Edge - by Christian Ray Flores

Xponential Edge - by Christian Ray Flores

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Xponential Edge - by Christian Ray Flores
Xponential Edge - by Christian Ray Flores
You’re Sitting on Gold — But No One Knows Until You Ship It

You’re Sitting on Gold — But No One Knows Until You Ship It

The third step of success everyone stalls on.

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Christian Ray Flores
Jul 09, 2025
∙ Paid
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Xponential Edge - by Christian Ray Flores
Xponential Edge - by Christian Ray Flores
You’re Sitting on Gold — But No One Knows Until You Ship It
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In This Issue

→ Why most creators stall at the final step — and how to break through

→ How to pick your content platform, rhythm, and niche without burning out

→ A powerful method to stop negative emotions in 90 seconds

My portable publishing setup in Playa del Carmen, Mexico

Win of the Week

This is why I do what I do…

In My Headspace

If you missed my episode with Dr. Jill Bolte Taylor—it’s a must-watch.

She explains how you can stop anger and negative thinking in just 90 seconds.

Yes, seriously. Watch it here: The 90-Second Rule with Dr. Jill Bolte Taylor

Opportunities

Live Deep Dive – July 16 at Noon CST

Topic: 3 Essentials of Building a Profitable Personal Brand

Free for all subscribers

👉 Claim Your Spot Here

Deep Dive

You’re Sitting on Gold — But No One Knows Until You Ship It

I’ve produced bands, written a book, directed a short film, produced music, and hosted a weekly podcast.

Each one followed the same three-beat mantra:

Imagine. Create. Publish.

Most people nail the first.

Some flirt with the second.

Almost everyone gets paralyzed by the third.

But if you want to be trusted, remembered, or respected—publishing isn’t an optional extra. It’s essential.

You’re a creator by design. You have insight, a method, and a point of view. If no one sees it— it might as well not exist.

Publishing turns invisible value into visible influence. That’s what separates spectators from change-makers.

As I write this, I’m in Playa del Carmen.

Next month: Puerto Vallarta.

I’m running my coaching business, recording my weekly show, and writing this newsletter—all from a mobile, pro video-podcast setup I take wherever I go.

It’s the result of publishing relentlessly for years.

And if you’ve been quietly sitting on something meaningful—this is your nudge.

Personal Brand = Expertise + Media + Business Model

You’ve got the expertise.

Publishing on a platform consistently is your media.

A specific offer to those who want to work with you is the business model.

To be known, trusted, and paid—you need all three.

But it starts right here: by hitting publish.

👇 For paid subscribers: I break down how to choose your platform, lock in a rhythm, and craft content that fits you—not someone else’s template.

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