Rewriting Your Money Mindset
In This Issue
In My Headspace: Books that rewired my money mindset
If You've Been Thinking About It...
Deep Dive: Reframing money from tension to stewardship
Pulse Check: What would you love to see added?
In My Headspace
Books that helped rewire my money mindset:
$100M Offers by Alex Hormozi
Business Secrets from the Bible by Rabbi Daniel Lapin
New XE Pod Episode
If You've Been Thinking About It...
If you’ve been thinking for a while that it’s finally time to productize your expertise and build a personal brand — whether as:
an intrapreneur inside your current company,
an entrepreneur launching your own business, or
a socialpreneur leading a nonprofit…
Take 5 minutes to get your Xponential Score and find out how ready you really are to take a step that could change your life.
👉 Take the Xponential Score Assessment
Deep Dive: Rewriting Your Money Mindset
Most of us fall far short of the money we could be making — not because we’re lazy, untalented, or unlucky… but because of how we perceive money.
This has been my personal struggle too. I’ve got the triple whammy:
I grew up poor
My parents were Marxists
And I’m a Christian
Three deep roots of distortion. The result in one word? Tension.
Money, to me, was either something suspicious — or something just out of reach. Maybe you’ve felt that too.
Here’s what I’ve learned — and what I want to unpack for you today:
Distorted beliefs about money do 3 dangerous things:
Keep your fuel dark — anxiety, tension, and scarcity drive your decisions.
Keep your edge untapped — your skills are undervalued or hidden under “humility.”
Keep your brand small — because funding your impact feels out of reach.
Healthy money beliefs amplify everything — generosity, creativity, and mission.
But the shift is hard. Scarcity is seeded in your story.
I’ve got free enterprise in my heart… and Karl Marx in my muscle memory.
Even with a Master's in Economics, I carried a subconscious belief:
Anyone with money is suspect. Redistribution is the only redemption.
Now layer in religion.
In Matthew 6:24, Jesus says:
“You cannot serve both God and money.”
But the word is Mammon — a name, a persona.
Jesus wasn’t talking about coins.
He was talking about loyalty.
This is why churches struggle to teach about money:
Distortion on one side (prosperity gospel)
Silence on the other (shame)
So here’s the reframe:
Money is stored value. It’s the multiplier of your mission.
Don’t idolize it. Don’t fear it. Steward it.
Let me tell you a story.
Henry Ford had a major issue with his conveyor system. After his team failed to fix it, he called in an expert.
The expert listened, examined, made a single chalk mark. Problem solved.
Bill: $10,000. Ford protested.
“$10,000 for a chalk mark?!”
Reply:
“Making the mark — $1.
Knowing where to make the mark — $9,999.”
The best offers don’t charge for effort. They charge for outcomes.
You’re not selling time — you’re solving high-value problems.
Price accordingly.
For My Wonderful Paid Subscribers
In the next post, I’ll show you how to price your offer based on value, not time — and how to charge with confidence, clarity, and conviction.