The Edge That AI Can’t Touch
And why it pays more, feels better, and leaves the competition behind
In This Issue
Your edge: why it matters more now than ever
Final call to join today’s Live Ikigai Deep Dive
A story about standing out—and what’s keeping most people from doing it
Quick pulse check: is this hitting?
Opportunity
Live Today at Noon CST
🎯 Finding Your Ikigai — Your Sweet Spot of Performance, Purpose, and Profit
A 45-minute Live Deep Dive — free for all subscribers.
We’ll map it out together. Real-time coaching. Real examples.
Claim your seat here →
Missed last week’s post?
Start here: Fit In, Burn Out — or Stand Out and Thrive →
In My Headspace
🎥 Bruno Genovese on the Xponential Edge Podcast
How he walked away from a corporate career, overcame internal doubt, and built a mission-driven life on his terms. One of my favorite interviews lately.
Watch here →
🎥 What the AI Revolution Really Means
This Gary V clip hits hard: fewer employees, more AI, and why your edge matters more than ever.
Watch here →
Today’s Deep Dive
The Edge That AI Can’t Touch
And why it pays more, feels better, and leaves the competition behind
A couple weeks ago, I shared a deep dive on Ikigai — and how it’s not just a feel-good concept.
In the Industrial Age, you were rewarded for fitting in.
In the Information Age, for building systems.
But in the AI Age?
Only one thing makes you irreplaceable: being unmistakably you.
Read that previous issue here →
For most of my adult life, I leaned toward Ikigai-centric work.
At first, it wasn’t strategic. It was survival.
I couldn’t fit in—immigrant, outsider, entrepreneur in institutions.
So I had no choice but to stand out as a strategy.
Then I noticed something:
The more I built around my edge—my story, my mix of skills—the more it worked.
More joy. More income. More traction.
And weirdly… less resistance. Less competition.
Why? Because while most people aim for the middle, the edges are wide open.
Same energy. Better results.
What most people don’t realize is this:
That edge is available to anyone.
And yet, most don’t take it.
Why?
Because we’re trained to conform. Taught to fear being “too different.”
We don’t want to risk being misunderstood. Or seem arrogant.
So we hide what makes us powerful.
We wait for permission.
It’s what they call the tall poppy syndrome.
The tallest poppy gets cut down. Don’t stand out and you’ll be fine.
Nothing could be further from the truth.
The AI revolution is flattening the middle. Replacing average. Scaling sameness.
Your edge is the only safe place left.
Your future-proof advantage.
We go deep into this inside Xponential.
But today, I’m opening the door for everyone to take this for a spin.
Join me today at Noon CST for a Live 45-minute Deep Dive:
Finding Your Ikigai — Your Sweet Spot of Performance, Purpose, and Profit.
Reserve your seat now →