How to Turn Your Edge Into Income

5 shifts that align your finances, amplify your brand, and fund your mission

Christian Ray Flores here — with this week’s edition of Xponential Edge.

Here are today’s strategies:

• The high-ticket challenge that could change your trajectory

• What to expect from my next 90-minute intensive

• The deep dive: how to turn your edge into income

• My latest XE video on unlocking your competitive edge

Let’s dive in.

Opportunities to Explore

Passion to Personal Brand Challenge

A 9-week, high-touch challenge to turn your untapped potential into a personal brand that opens doors.

I’m coaching just 10 people through a live cohort designed to help you find your edge, clarify your message, and build something extraordinary.

Spots are limited — the waitlist is how you get in.
Join the waitlist →

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My Next Intensive — May 28

Learn how to go from Anxious to Creative, Find Your Competitive Edge, and Build the Essentials of a Personal Brand.
90 minutes. Small group (10 max). $299 — or free for paid subscribers.

Reserve your spot →

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5 Days in Costa Rica — September Waitlist Open

Deep clarity. Real connection. Wild beauty.
If you’re craving purpose and a getaway, get on the waitlist for our September retreat in Costa Rica.

Join the waitlist →

In My Headspace

Curated — and occasionally random — things currently taking up space in my brain.

• 5 Ways to Find Your Competitive Edge – XE YouTube
  This one’s getting strong reactions. If you’re serious about standing out, start here.

• Momentum Over Perfection – Newsletter Archive
  Your next breakthrough won’t be perfect — but it will come from forward motion.

Win of the Week

1. Got to share a meaningful moment with the Austin Christian Church — passing the leadership baton of a community Deb and I planted to the next generation. Spoke to a packed house of 400+. What a day.

Always a joy to get love from my Xponential Tribe on social. These messages always make my day.

Today’s Deep Dive — How to Turn Your Edge Into Income

5 shifts that align your finances, amplify your brand, and fund your mission

Last week, I shared how my relationship with money has been shaped — and reshaped — over time.
From growing up with scarcity in my bones to later mishandling wealth out of guilt, fear, or confusion.

This week, we’re going deeper.

Because whether you idolize money or avoid it — distortion kills momentum.
It drains your fuel, fogs your clarity, and shrinks your brand.

The truth?
Money is not the mission — it’s the multiplier.
It amplifies your creativity, generosity, and freedom.
It funds your family’s future, your health, and the impact you’re meant to have.

Yet most people still see money through the lens of their past — not their potential.

That’s why financial anxiety lingers.
It’s why your income might not match your insight.
And it’s why your edge still feels like a side gig — not your signature.

But it doesn’t have to stay that way.

This week, for paid subscribers, I’m unpacking the practicals:
How to turn your edge into income, your income into freedom, and your brand into a vehicle for multiplying what matters.

You’ll get:

• A five-step framework for aligning your edge with financial clarity

• A way to move from generalist to specialist — without needing permission

• And two bold shifts to go from stuck to scalable

If you want your income to fund your mission — not just your monthly stress — this part’s for you.

Here are five high-leverage moves to shift your relationship with money and turn your edge into something real, repeatable, and rewarding: